Playtech has just signed an exciting new partnership agreement with industry-leading online casino games supplier and multiple-award-winning software developer Playson. Playtech’s content aggregation platform will be used by Playson in order to facilitate the distribution of the latter company’s exclusive gaming content and operator support tools, as per the terms of the deal.
Playtech’s Open Platform administrators are in the process of finalizing the agreement with Playson, which would ultimately grant Playson permission to distribute popular online slot games such as Rome: Caesar’s Glory and Solar Queen. The latter’s current Timeless Fruits slots portfolio and its new Funky Fruits series of online casino games are both covered in the distribution agreement between the two parties. Additionally, the distribution agreement between the two parties does not exclude any other titles.
More Than Just the Games Found at Casinos
The inclusion of Playson’s award-winning variety of promotional and advertising tools is a fantastic addition that adds a lot of value to the package. These include market-specific software packages that allow for seamless play, the roll-out of integration-free jackpots, free spins, regular bonus instalments, the roll-out of regular daily tournaments, and a great deal of other features.
Playson may be best known for its online casino games, and this may be especially true from the point of view of the general market; but, in terms of added value services, the developer’s genuine real worth is firmly embedded within the breadth of its vast spectrum of support services and software.
The requirements that casino operators have for support and software that adds value are prioritized when developing new products and services. This ensures that casino operators may continue to be successful in their own commercial endeavors. As a result of the fact that support software does not frequently come to the attention of the general public and typically operates in the background and behind the scenes, these programs and products are frequently disregarded, and their significance is even understated.
The importance of Playson’s participation in the development of all that is required to ensure that everything in the back end operates smoothly and without so much as a hiccup cannot be emphasized enough. It doesn’t matter much what the actual gaming content is if there aren’t the appropriate support systems and promotion tools in place to go along with it.
Top Casino Games
On the other hand, casino games provided by Playson are among the most played in the business at the present time. When high quality is combined with unadulterated entertainment value and is founded on the principles of fair play, the result is a formula that, from a purely economic standpoint, is a recipe for success. When the fundamentals of business are appropriately applied to the production of content, which is, in the end, what constitutes the industry as a whole, you have an instant formula for success on your hands. This is because the content is what makes up the backbone of the business.
When discussing a potential relationship with Playson, it goes without saying that it is easy to believe that the aforementioned conditions are met in their entirety and in perfect order. According to Playtech’s Director of Casino James Frendo, this working partnership represents a major milestone in the processes of the company’s own growth and expansion.
Positions of Preeminence for Each of the Parties
Playtech is firmly positioned by Playson’s side, and Playson is well aware of the position it now has in terms of everything from its reputation to its possibilities for expansion. Playson’s Chief Executive Officer, Aleksander Ivshin, is effusive in his admiration for the company’s newly acquired partner, which he refers to as “one of the industry’s leading and largest role-players.”
Ivshin went on to define Playtech as a key market-operator and one that is prolific in terms of on-going expansion into more regulated casino markets. He said that Playtech is expanding rapidly into new markets. Playtech has certainly been making an ongoing impact on Ivshin and the rest of the team, and this is plainly evident from the CEO’s overwhelming joy at the recently signed deal. Playtech has obviously been making an effect on Ivshin and the rest of the company.
In the extremely competitive field of internet business, it is likely that both businesses will continue their upward trajectory of expansion and draw an even larger audience. Players will have even more options to choose from, and they will have more opportunities to win, as a result of the casino owners joining forces and expanding the selection of games they provide. And one can only conclude that this is a good thing.